You may remember the old joke: Question\u2014Does drinking beer make you smart? Answer\u2014Well, it made Bud wiser. Budweiser has become the butt of a not-so-funny joke and apparently the company is not any wiser for the experience. In arguably one of the worst promotional decisions in modern advertising, Bud Light featured Dylan Mulvaney, a man identifying as a woman, in a brief advertising campaign that essentially tanked the company. Now the CEO of Bud Light\u2019s parent company is blaming the loss of about $8 billion in the company\u2019s market cap on \u201cmisinformation.\u201d Anheuser-Bush CEO Michel Doukeris just bought another round on the house as this failed ad campaign keeps chugging market cap.<\/p>\n\n\n\n
On May 8, Doukeris told the Financial Times that \u201cmisinformation and confusion\u201d circulated online of a Bud Light can with Mulvaney\u2019s picture on it, and that it was \u201cnever intended to make it for general production and sale for the public.\u201d Then he said that while people believed it was an ad campaign, \u201cIt was not: it was one post. It was not an advertisement.\u201d Uh-huh. The Epoch Times reported, \u201cHowever, in a video posted on TikTok in early April, Mulvaney could be seen drinking a Bud Light beer with the hashtag #budlightpartner, suggesting that there was in fact a partnership. The CEO also said that there were viral videos of billboards with images of the Bud Light can allegedly inserted \u201celectronically\u201d and \u201c10 million people [were] watching it and commenting \u2026 that had nothing to do with Bud Light, it was just like pure social media creation.\u201d\u201d<\/p>\n\n\n\n
Sounds like Doukeris just stopped by the pub in the city of Denial and he\u2019s about to be served a Miller Lite because his normal brew is past its expiration date. If this was just a concocted \u201csocial media creation\u201d rather than an ad campaign, it\u2019s kind of strange how the person responsible is now on leave. It seems like Bud Light ad exec Alissa Heinerscheid didn\u2019t have much choice considering her video interview went viral in which she said in response to the non-ad campaign that she wanted Bud Light to distance itself from the \u201cfratty\u201d image it has cultivated to become more \u201cinclusive.\u201d Exit Heinershcheid. Enter the traditional Clydesdales to save the day in a new ad campaign. Nobody bought it, really. Sales continue to plummet. Here is the sad reality. Americans resent transgendersim being forced upon them, especially their children.<\/p>\n\n\n\n
According to a Washington Post poll, about 70% of Americans support laws prohibiting discrimination of transgenders, but the same percentage opposes allowing children access to puberty blockers, and 65% oppose transgendered male to female participating in sports with women and girls. The National Library of Medicine documents that \u201cthat 82% of transgender individuals have considered killing themselves and 40% have attempted suicide, with suicidality highest among transgender youth.\u201d The majority of Americans reject trangendersim because they know deep down it is neither good for their children nor for those who are confused by the agenda, nor for society. Fess up, Budweiser. Ignoring the reality is, say it with me\u2026Stupidocrisy.<\/p>\n\n\n\n
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